CULTURE
Hedge 153: Security Perceptions and Multicloud Roundtable
Tom, Eyvonne, and Russ hang out at the hedge on this episode. The topics of discussion include our perception of security—does the way IT professionals treat security and privacy helpful for those who aren’t involved in the IT world? Do we discourage users from taking security seriously by making it so complex and hard to use? Our second topic is whether multicloud is being oversold for the average network operator.
On Building a Personal Brand
How do you balance loyalty to yourself and loyalty to the company you work for?
This might seem like an odd question, but it’s an important component of work/life balance many of us just don’t think about any longer because, as Pete Davis says in Dedicated, we live in a world of infinite browsing. We’re afraid of sticking to one thing because it might reduce our future options. If we dedicate ourselves to something bigger than ourselves, then we might lose control of our direction. In particular, we should not dedicate ourselves to any single company, especially for too long. As a recent (excellent!) blog post over at the ACM says:
The idea that we should control our own destiny, never getting lost in anything larger than ourselves, is ubitiquos like water is to a fish. We don’t question it. We don’t argue. It is just true. We assume there are three people who are going to look after “me:” me, myself, and I.
I get it. Honestly, I do. I’ve been there more times than I want to think about. I was the scapegoat in an argument between people far above my pay grade early in my career, causing much angst and pain. I’ve been laid off,—I cared about a company that simply didn’t care about me. Most recently, the family I’d dedicated more than twenty years of my life to ended through a divorce.
I can see why you might ask yourself hard questions about dedicating yourself to anything or anyone.
The problem, as Pete Davis points out, is that the human person was not designed for the kind of digital nomad life represented by the phrase “live for yourself.” We can try to substitute an online community. We can try to replace community with a string of novel experiences. But the truth is it will eventually catch up with you. When you’re young it’s hard to see how it will ever catch up with you, but it will.
Returning to the top—the author of the ACM article advises balancing between dedicating yourself to a company and dedicating yourself to your career. This is wise advice, but it leaves me wondering “how?” Let me lay out some thoughts here. They may not be all of the answer, but they will, I hope, point in the right direction.
First, resist seeing these two choices as orthogonal. They might be at odds in some companies—there are publishers who want your content to build their brand, and they specifically work at preventing you from building your brand. There are companies that explicitly want to own “your whole professional life.” They don’t want you blogging, going to conferences to speak, etc. Avoid these companies.
Instead, find companies that understand your personal brand is an asset to the company. Having a lot of people with strong personal brands in a company makes the company stronger, not weaker. People with strong brands will form communities around themselves. This community is a pool of people from which to recruit top-flight talent. This community allows them to collect new ideas that can be directly applied to problems in the organization. People with strong personal brands will have greater influence when they walk into a room to meet with a customer, a supplier, or just about anyone else. A company full of people with strong personal brands is stronger than one where everyone is faceless, consumed by/hiding behind the company logo.
Second, learn to manage your time effectively. I understand it’s possible to spend so much time building your brand that you don’t get your job done. As an individual, you need to be sensitive to this and learn how to manage your time effectively.
Third, seek out the win/win. Don’t think of every situation through the lens of “it’s either my brand or my employer’s.” There may be times when you cannot do something because, while it would help your brand immensely, it would harm your company’s. There may be times where you need to have a delicate discussion with your manager because you’ve been asked to do something that would be great for the company but would harm your brand. There is almost always a win/win, you just have to find it.
Fourth, seek out a community that’s not attached to work and dedicate yourself to it. Find something larger than yourself. A community that’s not tied to work will be your lifeline when things go wrong.
Finally, expect to get hurt. I know I have (an old saying in my community—never trust a man who doesn’t walk with a limp). You can be the nicest, humblest person in the world. Someone is still going to take advantage of you. In fact, the nicer and humbler you are—the more you care, the more likely it is people are going to take advantage of you. I am amazed at how much people seem to enjoy hurting one another when they believe there won’t be any consequences.
But … if you expect your life to be perfect, you were born in the wrong world. Build up the mental reserves to deal with this. Build a community that will help carry you through. There is nothing better than sitting down and sharing your hurt over a cup of coffee with a good friend (except I don’t drink coffee).
I get it—the world has moved into a YOLO/FOMO phase. If you don’t “grab it,” and right now! you risk missing something really important. We pile up alternative possibilities in our minds, wondering what might have happened if we’d chosen otherwise. We have deep angst over our personal brand, overthinking the concept to the point of diminishing returns.
The solution, though, is not to draw into yourself, to become self-centered. The solution is to find the balance, seek the win/win, dedicate yourself to something bigger than yourself, and find the right way to build your personal brand.
Quality is (too often) the missing ingredient
Software Eats the World?
I’m told software is going to eat the world very soon now. Everything already is, or will be, software based. To some folks, this sounds completely wonderful, but—leaving aside the privacy issues—I still see an elephant in the room with this vision of the future.
Quality.
Let me give you some recent examples.
First, ceiling fans. Modern ceiling fans, in case you didn’t know, don’t rely on the wall switch and pull chains. Instead, they rely on remote controls. This is brilliant—you can dim the light, change the speed of the fan, etc., from a remote control. No unsightly chains hanging from the ceiling.
Well, it’s brilliant so long as it works. I’ve replaced three of the four ceiling fans in my house. Two of the remote controls have somehow attached themselves to two of the three fans. It’s impossible to control one of the fans without also controlling the other. They sometimes get into this entertaining mode where turning one fan off turns the other one on.
For the third one—the one hanging from a 13-foot ceiling—the remote control sometimes operates one of the other fans, and sometimes the fan its supposed to operate. Most of the time it doesn’t seem to do much of anything.
The fan manufacturer—a large, well-known company—mentions this situation in their instructions and points to a FAQ that doesn’t exist. Searching around online I found instructions for solving this problem that involve unwiring the fans and repeating a set of steps 12 times for each fan to correct the situation. These instructions, needless to say, don’t work.
There is no way to reset the remote, nor the connection between the remote and the fan. There is no way to manually select some dip switch so the remote has a specific fan it talks to. Just some mystical software that’s supposed to work (but doesn’t) and no real instructions on how to resolve the problem. The result will be a multi-hour wait on a customer support line, spending hours of my time to sort the problem out, and the joy of climbing (tall) ladders to unwire and wire ceiling fans in four different rooms.
Thinking through possible problems and building software interfaces that take those situations into account … might be a bit more important than we think they are if software is really going to eat the world.
Second, the retailer’s web site—a large retailer with thousands of physical stores across the United States. Twice I’ve ordered from this site, asking to have the item held in the local store so I can pick it up. The site won’t let you order the item for store pickup unless they have it in stock.
The first time they called me to say they couldn’t find the item I ordered, but they found a “newer model” that was a lot less expensive. It was a lot less expensive because it wasn’t the same item. They never did find the item I originally ordered.
The second time they called me to say they couldn’t find the item I ordered. I asked if they could just ship the item to my house when it’s back in stock. “I’m sorry, our system doesn’t allow us to do that …” Several hours later, they called back to tell me they found it, but they cannot reinstate my order—I must place a new order.
Again, software quality strikes … what should be a simple process just isn’t. There will always be mismatches between the state in software and the state in the real world—but design the system so it’s possible to adapt when this happens, rather than shutting down the process and starting over.
Third, I own a car that has all the “bells and whistles,” including an adaptive cruise control system. There are certain situations, however, where this adaptive control does the wrong thing, producing potentially dangerous results. There is no way to set the car to use the non-adaptive cruise control permanently (I called and waited on the phone for several hours to discover this). You can set the non-adaptive cruise control on a per-use basis by going through set of menus to change the settings … while driving.
Software quality anyone?
Software eats the world might be someone’s ultimate dream—but I suspect that software quality will always be the fly in the ointment. People are not perfect (even in crowds); software is created by people; hence software will always suffer from quality problems.
Maybe a little humility about our ability to make things as complex as we might like because “we can always have software do that bit” would be a good thing—even in the networking world.
Marketing Wins
Off-topic post for today …
In the battle between marketing and security, marketing always wins. This topic came to mind after reading an article on using email aliases to control your email—
One of the most basic things you can do to increase your security against phishing attacks is to have two email addresses, one you give to financial institutions and another one you give to “everyone else.” It would be nice to have a third for newsletters and marketing, but this won’t work in the real world. Why?
Because it’s very rare to find a company that will keep two email addresses on file for you, one for “business” and another for “marketing.” To give specific examples—my mortgage company sends me both marketing messages in the form of a “newsletter” as well as information about mortgage activity. They only keep one email address on file, though, so they both go to a single email address.
A second example—even worse in my opinion—is PayPal. Whenever you buy something using PayPal, the vendor gets the email address associated with the account. That’s fine—they need to send me updates on the progress of the item I ordered, etc. But they also use this email address to send me newsletters … and PayPal sends any information about account activity to the same email address.
Because of the way these things are structured, I cannot separate information about my account from newsletters, phishing attacks, etc. Since modern Phishing campaigns are using AI to create the most realistic emails possible, and most folks can’t spot a Phish anyway, you’d think banks and financial companies would want to give their users the largest selection of tools to fight against scams.
But they don’t. Why?
Because—if your financial information is mingled with a marketing newsletter, you’ll open the email to see what’s inside … you’ll pay attention. Why spend money helping your users not pay attention to your marketing materials by separating them from “the important stuff?”
When it comes to marketing versus security, marketing always wins. Somehow, we in IT need to do better than this.
It always takes longer than you think

Everyone is aware that it always takes longer to find a problem in a network than it should. Moving through the troubleshooting process often feels like swimming in molasses—you’re pulling hard, and progress is being made, but never fast enough or far enough to get the application back up and running before that crucial deadline. The “swimming in molasses effect” doesn’t end when the problem is found out, either—repairing the problem requires juggling a thousand variables, most of which are unknown, combined with the wit and sagacity of a soothsayer to work with vendors, code releases, and unintended consequences.
It’s enough to make a network engineer want to find a mountain top and assume an all-knowing pose—even if they don’t know anything at all.
The problem of taking longer, though, applies in every area of computer networking. It takes too long for the packet to get there, it takes to long for the routing protocol to converge, it takes too long to support a new application or server. It takes so long to create and validate a network design change that the hardware, software and processes created are obsolete before they are used.
Why does it always take too long? A short story often told to me by my Grandfather—a farmer—might help.
One morning a farmer got early in the morning, determined to throw some hay down to the horses in the stable. While getting dressed, he noticed one of the buttons on his shirt was loose. “No time for that now,” he thought, “I’ll deal with it later.” Getting out to the barn, he climbed up the ladder to the loft, and picked up a pitchfork. When he drove the fork into the hay, the handle broke.
He sighed, took the broken pieces down the ladder, and headed over to his shed to replace the handle—but when he got there, he realized he didn’t have a new handle that would fit. Sighing again, he took the broken pieces to his old trusty truck and headed into town—arriving before the hardware store opened. “Well, I’m already here, might as well get some coffee,” he thought, so he headed to the diner. After a bit, he headed to the store to buy a handle—but just as he walked out past the door, the loose button caught on the handle, popping off.
It took a few minutes to search for the lost button, but he found it and headed over to the cleaners to have it sewn back on “real fast.” Well, he couldn’t wander around town in his undershirt, so he just stepped next door to the barber’s, where there were a few friendly games of checkers already in progress. He played a couple of games, then the barber came out to remind him that he needed a haircut (a thing barbers tend to do all the time for some reason), so he decided to have it done. “Might was well not waste the time in town now I’m here,” he thought.
The haircut finished, he went back to get his shirt, and realized it was just about lunch. Back to the diner again. Once he was done, he jumped in his truck and headed back to the farm. And then he realized—the horses were hungry, the hay hadn’t been pitched, and … his pitchfork was broken.
And this is why it always takes longer than it should to get anything done with a network. You take the call and listen to the customer talk about what the application is doing, which takes a half an hour. You then think about what might be wrong, perhaps kicking a few routers “just for good measure” before you start troubleshooting in earnest. You look for a piece of information you need to understand the problem, only to find the telemetry system doesn’t collect that data “yet”—so you either open a ticket (a process that takes a half an hour), or you “fix it now” (which takes several hours). Once you have that information, you form a theory, so you telnet into a network device to check on a few things… only to discover the device you’re looking at has the wrong version of code… This requires a maintenance window to fix, so you put in a request…
Once you even figure out what the problem is, you encounter a series of hurdles lined up in front of you. The code needs to be upgraded, but you have to contact the vendor to make certain the new code supports all the “stuff” you need. The configuration has to be changed, but you have to determine if the change will impact all the other applications on the network. You have to juggle a seemingly infinite number of unintended consequences in a complex maze of software and hardware and people and processes.
And you wonder, the entire time, why you just didn’t learn to code and become a backend developer, or perhaps a mountain-top guru.
So the next time you think it’s taking to long to fix the problem, or design a new addition to the network, or for the vendor to create that perfect bit of code, remember the farmer, and the button that left the horses hungry.
The Grass is Always Greener

This last week I was talking to someone at a small startup that intends to eliminate all the complex routing from campus networks. In the past, when reading blog posts about Kubernetes, I’ve read about how it was designed to eliminate routing protocols because “routing protocols are so complex.”
Color me skeptical.
There are two reasons for complexity in a design. The first is you’re solving a hard problem. The second is you’ve made bad design choices in the past, and you’re pasting complexity on top to solve some perceived problem (whether perceived or real).
The problem with all this talk about building something that’s “less complex” is people tend to see complexity of the first kind and think, “we can get rid of that complexity if we start over.” Failing to understand the past before building the future is a recipe for repeated failures of the same kind. Building a network without a distributed routing protocol hasn’t been tried before either, right? Well, yes, it has … We either forget how it turned out, or we say “well, that’s not the same thing I’m talking about here” (just like “real socialism hasn’t ever been tried”).
Even worse, they think they get rid of second and third kinds of complexity by starting over, or getting the humans out of the decision-making loop, or focusing on the data. Our modern penchant for relying “the data,” without ever thinking about the source of the data or how the data has been shaped and interpreted, is truly breathtaking.
They look over the horizon, see an unspoiled field, and think “the grass really is greener on the other side.”
Get rid of all those complex dynamic routing protocols … get rid of all those humans making decisions, so the decisions are “data driven” … and everything will be so much better.
Adding complexity to solve hard real-world problems is just the way things are, and they will always be, so the first reason for complexity will always be with us. People make mistakes, don’t see into the future perfectly, or just don’t have a perfect understanding of the system (technical debt), so the second kind of complexity will always be with us. You can’t “fix” people—God save us from those who think they can. The grass isn’t always greener—it just always looks that way.
What’s the practical upshot? Networks are always going to be complex. It’s just the nature of the problem being solved.
We add complexity because we fail to ask the right questions, we don’t understand the system, or we fail to do good design. The solution isn’t to seek out a greener field “out there,” but rather to make the field we currently live in greener by asking the right questions and reducing complexity through good design. Sometimes you might even need to start over with a new network … but when you start thinking about starting over with a newly designed set of protocols because the old ones are “too complex,” you need to ask how those old ones got that way, and how you’re going to stop the new ones from getting to the same place.
The grass is always greener because you looking at it through green-colored lenses just as the new grass is in its full flush, and before the weeds have had a chance to take over.
Learn how old things worked before you fall for some new “modern wonder” that’s going to solve every problem. The complexity in old things will show you where you can expect to find complexity grow up in new things.
It Always Takes Too Long
It always takes longer to find a problem than it should. Moving through the troubleshooting process often feels like swimming in molasses—it’s never fast enough or far enough to get the application back up and running before that crucial deadline. The “swimming in molasses effect” doesn’t end when the problem is found out, either—repairing the problem requires juggling a thousand variables, most of which are unknown, combined with the wit and sagacity of a soothsayer to work with vendors, code releases, and unintended consequences.
It’s enough to make a network engineer want to find a mountain top and assume an all-knowing pose—even if they don’t know anything at all.
The problem of taking longer, though, applies in every area of computer networking. It takes too long for the packet to get there, it takes to long for the routing protocol to converge, it takes too long to support a new application or server. It takes so long to create and validate a network design change that the hardware, software and processes created are obsolete before they are used.
Why does it always take too long? A short story often told to me by my Grandfather—a farmer—might help.
One morning a farmer got early in the morning, determined to throw some hay down to the horses in the stable. While getting dressed, he noticed one of the buttons on his shirt was loose. “No time for that now,” he thought, “I’ll deal with it later.” Getting out to the barn, he climbed up the ladder to the loft, and picked up a pitchfork. When he drove the fork into the hay, the handle broke.
He sighed, took the broken pieces down the ladder, and headed over to his shed to replace the handle—but when he got there, he realized he didn’t have a new handle that would fit. Sighing again, he took the broken pieces to his old trusty truck and headed into town—arriving before the hardware store opened. “Well, I’m already here, might as well get some coffee,” he thought, so he headed to the diner. After a bit, he headed to the store to buy a handle—but just as he walked out past the door, the loose button caught on the handle, popping off.
It took a few minutes to search for the lost button, but he found it and headed over to the cleaners to have it sewn back on “real fast.” Well, he couldn’t wander around town in his undershirt, so he just stepped next door to the barber’s, where there were a few friendly games of checkers already in progress. He played a couple of games, then the barber came out to remind him that he needed a haircut (a thing barbers tend to do all the time for some reason), so he decided to have it done. “Might was well not waste the time in town now I’m here,” he thought.
The haircut finished, he went back to get his shirt, and realized it was just about lunch. Back to the diner again. Once he was done, he jumped in his truck and headed back to the farm. And then he realized—the horses were hungry, the hay hadn’t been pitched, and … his pitchfork was broken.
And this is why it always takes longer than it should to get anything done with a network. You take the call and listen to the customer talk about what the application is doing, which takes a half an hour. You then think about what might be wrong, perhaps kicking a few routers “just for good measure” before you start troubleshooting in earnest. You look for a piece of information you need to understand the problem, only to find the telemetry system doesn’t collect that data “yet”—so you either open a ticket (a process that takes a half an hour), or you “fix it now” (which takes several hours). Once you have that information, you form a theory, so you telnet into a network device to check on a few things… only to discover the device you’re looking at has the wrong version of code… This requires a maintenance window to fix, so you put in a request…
Once you even figure out what the problem is, you encounter a series of hurdles lined up in front of you. The code needs to be upgraded, but you have to contact the vendor to make certain the new code supports all the “stuff” you need. The configuration has to be changed, but you have to determine if the change will impact all the other applications on the network. You have to juggle a seemingly infinite number of unintended consequences in a complex maze of software and hardware and people and processes.
And you wonder, the entire time, why you just didn’t learn to code and become a backend developer, or perhaps a mountain-top guru.
So the next time you think it’s taking to long to fix the problem, or design a new addition to the network, or for the vendor to create that perfect bit of code, remember the farmer, and the button that left the horses hungry.
