Worth Reading: Digital advertising takes a hit But how effectively does that information work to meet advertiser goals? As advertisers including P&G, which spends billions of dollars each year on all its advertising for brands including Crest, Old Spice, and Gillette, have tried to assess the effectiveness of their increasing digital ad budgets, they’ve discovered that hyper-targeting consumers doesn’t always work. —Technology Review Related ← Worth Reading: Value constrains usWorth Reading: Lessons from Facebook’s split network backbone →
