Worth Reading: Why data integration is on the front line Data is increasingly viewed as a strategic asset with real revenue impact for businesses of every size. A 2016 Capgemini survey found 61% of executives surveyed felt big data was a driver of revenue and was as valuable to their bottom line as the products or services they sell. Additionally, 65% of the surveyed executives felt they risked becoming irrelevant or uncompetitive if they failed to embrace big data. —Data Center Journal Related ← Worth Reading: A brittle and fragile futureWorth Reading: Hijacking Bitcoin →