The other day I was researching a product for a blog I was writing. After twenty or so minutes on the Web page, I still had no clear idea what the product did or how it worked. Like a fortune teller reading entrails, it was up to me to make sense out of a bloody mess of the marketing grizzle strewn among the bones of “intent” “automation” and “machine learning.” And then I realized that was the point. If, like a fortune, a vendor’s language is broad enough and vague enough, it can. — Drew Conry-Murray @ Packet Pushers

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