Worth Reading: Digital advertising takes a hit

11 May 2017

But how effectively does that information work to meet advertiser goals? As advertisers including P&G, which spends billions of dollars each year on all its advertising for brands including Crest, Old Spice, and Gillette, have tried to assess the effectiveness of their increasing digital ad budgets, they’ve discovered that hyper-targeting consumers doesn’t always work. —Technology…

Worth Reading: Value constrains us

10 May 2017

I only take part in a few services, and I’m not consistently active on any of them. Despite however many followers I might have on a given platform, the world doesn’t care what I have to say on those services so much that my contributions especially matter. Therefore, stepping back isn’t harming anyone, nor is…

Worth Reading: Mind the gap

10 May 2017

The sheer number of IT departments that are not acknowledging the numerous security gaps for cyber-attackers to exploit is astonishing. The problem is that many of those within the industry believe they have their security posture under control but they haven’t looked at the wider picture. The number of threats is increasing every day and…

Worth Reading: Cherry picker

9 May 2017

For big data analytics jobs, especially recurring jobs, finding a good cloud configuration (number and type of machines, CPU, memory ,disk and network options) can make a big different to overall cost and runtimes. Likewise, a poor choice can seriously degrade performance and/or increase costs. … How do you find the good configurations though? Just…

Worth Reading: Who really has fast lanes?

9 May 2017

Internet Association members sometimes say that they could actually afford to pay more for fast lanes but they are worried about the little guys, the startup, who may not be able to pay more and whose websites, therefore, won’t be as zippy as they need to be. They’re worried about innovation. They’re worried about you.…

Worth Reading: Be careful what you wish for

8 May 2017

After a few minutes of hyperventilating into an empty Dunkin Donuts bag, though, I calmed down enough to appreciate that the guy is trying to provide exactly what I’ve been complaining about the lack of for quite some time now: some kind of logical progression, a path to follow to go from Point BootCamp to…

Worth Reading: Coding is hard

8 May 2017

Of course, sitting in front of a computer writing code isn’t going to improve your physical health. JavaScript is great for building apps, not abs. I don’t think it’s too much of a stretch, though, to suggest that learning how to program is healthy for your brain. Healthier, at least, than bingeing Iron Fist or…

Worth Reading: Commodifying words

5 May 2017

Words (and by extension their constituent letters) are as free to utter and use as is the air sustaining life. No one owns them. There is no toll fee to be paid to dictionary makers who curate them. There are, however, two carve-outs from this public domain, namely words and letters businesses use as designations…

Worth Reading: Hackers use drones and lasers to bypass air gap

5 May 2017

When hackers infect computers with malware, they generally communicate with their code over the internet via a command-and-control server. But firewalls and intrusion detection systems can block communication going to and from suspicious domains and IP addresses. To bypass these normal detection methods, researchers in Israel have devised a novel way to communicate covertly with…

Worth Reading: Domain names fade

4 May 2017

The internet has changed and evolved ever since it’s ancestors first came to life in the late 1960’s. Some technology fades away and is forgotten; other aspects continue but are overlaid, like geological sediments, so that they are now longer visible but are still present under the surface. The Domain Name System — both the…