Worth Reading: Retrieval and relevance

Worth Reading: Retrieval and relevance

Our expectations for search have gotten higher and higher since Google has gotten better and better. These days, very few people search beyond the first page. If those search results aren’t good enough, they’ll either try again or they’ll quit. As Search Engine Watch reports, “Page 1 results garnered 92 percent of all traffic from the average search, with traffic dropping off by 95 percent for Page 2.” —Faizan Ahmed @ Free Code Camp

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