Worth Reading: The future is hardware

Since the advent of open source in telecoms, customers have increasingly fallen in love with the idea of getting all software for free. That keeps vendors scratching their heads when thinking about long term survival, let alone midterm profitability… and ways of differentiating. Hopefully the industry will find a way to keep on paying for software innovation rather than expecting it to happen ‘for free’, based on wishful thinking or long term relationships. It must be quite a shock for some vendors to realize that service providers are not buying from us for the fun of it. No they are buying solutions only because they a) need them and b) don’t get them for free. Our customers’ main business is serving their customers, not entertaining vendors. Rather, they would live without us and save a lot of money. Brutal, isn’t it? Well, why would they be different than us? —ECI